A recent consumer survey on 2014 fitness trends revealed more than half of all active American adults described their level of physical activity as “high” or “very high.” Furthermore, nearly 70% of those respondents perceive Zumba® classes to have significantly higher cardio benefits as compared to other exercise groups, including core training, body weight training and yoga. This parallels the American Council of Exercise (ACE) study stating that people who take a Zumba class burn more calories than cardio kickboxing, step aerobics, hooping and power yoga.
Of 1,000 consumers surveyed — all of whom belong to a gym or work out at least once a week — 97% of respondents who practice dance-fitness cardio are likely to continue Zumba classes in the next 12 months, so it’s no surprise they think their workout is more fun and fulfilling than a basic workout. Adversely, fewer consumers have expressed interest in attending Boot Camp and Circuit Training in the next 12 months, with the lowest attendance expected for High Interval Intensity Training (HIIT).
Among the top survey findings:
- 70% of respondents perceive Zumba classes to have significantly higher cardio benefits as compared to other exercise groups, including core training, body weight training and yoga
- Nearly 3 out of 4 (74%) consumers surveyed agree dance-based fitness classes are more popular than ever
- 97% of current Zumba® participants are likely to continue said classes in the next 12 months, an indication that they are satisfied with their results and enjoy the routine
- Fewer consumers have expressed interest in attending Boot Camp and Circuit Training in the next 12 months, with the lowest attendance expected for HIIT
“Fitness shouldn’t be something that you dread, like the treadmill; it should be physically and emotionally rewarding,” said Alberto Perlman, CEO of Zumba. “The survey emphasizes what we have known for years at Zumba: You are more likely to stick with an activity that you enjoy.”
When asked what elements they would like to include in their 2014 workouts, steps (51%) and kettle bells (58%) were the top elements cited by dance correspondents; thus the future looks bright for workouts that feature dance and steps, including the recently launched Zumba® Step program.