We partnered up with Pitbull to celebrate International Day of Happiness on March 20th. The International Day of Happiness was established in 2012 by the U.N. General Assembly and hopes to recognize the “relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world” and in public policy objectives.
To celebrate, we are launching a video campaign set to the contagious remixed track of “My Jam,” performed by internationally famed dancehall artist Mr. Vegas featuring Pitbull. The music video for “My Jam” includes Mr. Vegas and 8-year-old YouTube dancing sensation Aidan Xiong jamming to the happiness anthem.
We at Zumba invite fans across the globe to join the movement and upload their own happy dance to “My Jam” on Instagram with the hashtags #zumbahappy and #InternationalDayOfHappiness for the chance to win various prizes.