Join our 21-Day Challenge to Get Fit!

Some people suggest that it takes 21 days to break a habit or adopt a new routine. Let’s see what we can all accomplish in that time.

We’re calling out to Zumba® Instructors and students to join our 21-Day Challenge. Whether your goal is to lose weight or to shake off a bad habit, the 21-Day Challenge is a great way to help you get there. And why not do it together? It’s so easy to join:

  • Order your favorite Shake Shake Shake® flavor by visiting (STUDENTS: make sure to ask your instructor for their affiliate code).
  • Like the 21-Day Challenge Facebook Page to follow along and for important updates
  • From February 13 to March 5, 2017, shake it at a Zumba class 3 times a week, replace 1 meal a day with a Shake Shake Shake, follow the nutrition guide, and record your weight and inches lost.
  • Don’t forget to take plenty of before and after photos and share using #HowDoYouShake.
  • Want a chance to win two tickets aboard the Zumba Cruise? Share your testimonial here. You will receive a cool Zumba® t-shirt, a Zumba Shake Shake Shake 12 packet box (Chocolate or Mocha) and a chance to win an Oceanview room for two aboard the Zumba Cruise! **Please note: only open to U.S. residents. 
  • Check in with the Zumba FB page and ZLife often for tips, recipes, workout videos, and so much more. We’re in this together!

See the challenge rules below. Good luck and let’s get shakin’! #HowDoYouShake



ELIGIBILITY: The Zumba Shake Shake Shake® Cruise Challenge (“Challenge”) is open to legal residents of the U.S. who are 18 years of age or older (at least 19 in Nebraska and 21 in Mississippi) at the time of entry. Employees of Sponsor, and each of their immediate family members (spouse, and parents, children, and siblings, and their respective spouses, regardless of where they live) and individuals living in the same households of each of these individuals, whether related or not, of the above are not eligible to enter or win. The Challenge is subject to all applicable federal, state, and local laws.

TIMING: The Challenge begins at 12:00:00 a.m. CST on February 13, 2017, and ends at 11:59:59 p.m. CST on March 5, 2017 (the “Challenge Period”).

ENTRY/JUDGING: The Challenge includes Weight Loss (focused on shedding pounds and is measured by percent of weight lost) and Transformation Story (focused on how the participant achieved the transformation).

Eligible participants must register for the Challenge by filling-out the Challenge submission form, which is available at Participants must record their weight and inches and set their transformational goals and take and submit 3 before photos – one front profile, one side profile, and one back profile. During the Challenge Period, each participant must follow the directives of Sponsor related to the Challenge including, but not limited to, drinking Shake Shake Shake®, participating in Zumba® workouts, following the nutrition guide provided by Sponsor, and recording the weight and inches lost. At the end of the Challenge Period, Participant must (i) record his/her weight and inches lost; (ii) take 3 after photos using the same clothes participant wore in the before photos – one front profile, one side profile, and one back profile; (iii) draft a personal essay, no longer than 2,000 characters, discussing his/her Challenge goals/results, explaining how drinking Shake Shake Shake® and participating in Zumba® workouts helped in the achievement of the goals/results, detailing his/her lifestyle changes during the Challenge and explaining how he/she plans on maintaining those changes; and (iv) complete a publicity rights, testimonial release, and weight loss affidavit (the form of which will be supplied by Sponsor) (collectively, the “Post Challenge Submissions”). The Post Challenge Submissions must be submitted online to on or before March 10, 2017 by 9pm CST.

The Post Challenge Submissions will be judged as follows: Weight Loss and Transformation judging criteria—scores are based on 30% body composition change, 30% “before” and “after” pictures, and 40% personal essay. A panel of judges from Sponsor will review each eligible entry and select 2 winners. The Winners will be announced on or after March 15, 2017 on Zumba’s social media channels.

PRIZES: All eligible participants who submit complete Post Challenge Submissions will receive a Zumba wear t-shirt, the design of which will be selected by Sponsor in its sole and exclusive discretion and a 12-unit box of Mocha or Chocolate shake. The Winners (2) will each receive an Oceanview room on the Zumba® Cruise (US$2,430.00 value) for each Winner and his/her guest. Excludes taxes, gratuities, port fees as well as any hotel, travel or other expenses of any kind incurred by Winner (and his/her guest) in traveling to and from the departure point of the Zumba® Cruise. No substitution, transfer, or cash equivalent for prizes. Sponsor may at its sole and absolute discretion substitute a prize of equal or greater value due to prize unavailability for any reason or for circumstances beyond its control. Any depiction of a prize is for illustrative purposes only. All decisions by Sponsor are final and binding. The recipient of a prize is responsible for any and all taxes and/or government charges associated therewith. All Winners and their guests must sign a Release and Waiver Agreement in order to claim the Prizes.

CONDITIONS OF PARTICIPATION: By entering, each participant agrees to be bound by these Official Rules, including all eligibility requirements and the decisions of the Sponsor, which are final and binding. All photos and other entry materials become the property of the Sponsor and will not be returned or receipt acknowledged. The Sponsor retains all rights to use and transfer the photos or other materials included in the Post Challenge Submissions without any compensation to any participant.

PUBLICITY RELEASE: By submitting the submission form and Post Challenge Submission, participant agrees to unconditionally and irrevocably grant permission to Sponsor and each of its directors, officers, agents servants, employees, affiliates, representatives and assigns, to use participant, his/her name, image (including, but not limited to, the “before” and “after” photos submitted by participant), likeness, voice and/or all information concerning my personal story and/or contained in the submission form and/or Post Challenge Submission, in full or in part, without notice, compensation, or payment, in any manner in which Sponsor deems fit for any and all commercial purposes whatsoever in any forum or media, including, but not limited to, print or electronic media, internet, social media, television, video, film, or otherwise, without further approval or review, so long as such use truthfully represents the information participant submits. Participant agree that he/she will not at any time claim or assert that the use of any information or materials participant submits constitutes a violation of his/her legal rights. Participant agrees that unless controlling authority otherwise states, any award by an arbitrator or a court is limited to actual compensatory damages.

GENERAL: Sponsor is not responsible for lost, misdirected, or undelivered prizes, or with any error or problem that may occur in connection with the administration of the Challenge, the processing of entries, the announcement of prizes, or in any Challenge-related materials. Sponsor reserves the right, in its sole discretion, to cancel or suspend part or all of this Challenge and/or modify these Rules at any time without notice. Caution: Any attempt by a participant or any other individual to undermine the legitimate operation of the Challenge may be in violation of criminal and civil laws and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that or any other provision. Sponsor reserves the right to disqualify participants who violate these Rules or interfere with the Challenge in any manner. If a participant is disqualified, Sponsor reserves the right to terminate his/her eligibility to participate in the Challenge.

By entering, participant agrees to: (a) comply with and be bound by these Rules and the decisions of the Sponsor which are binding and final in all matters; and (b) release, indemnify and hold harmless the Sponsor and each of its officers, directors, members, employees, and affiliated companies, the prize suppliers, and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Challenge, and all of their respective past and present officers, directors, employees, agents, successors, assigns, and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including negligence and damages of any kind to persons and property, and including participation in the Challenge, and acceptance or use of a prize.

LIMITATIONS OF LIABILITY: The Released Parties are not responsible for: (a) any incorrect or inaccurate information, whether caused by participants, printing, typographical errors or by any of the equipment or programming associated with or utilized in the Challenge; (b) lost, interrupted or unavailable network, server, ISP, website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions; (c) unauthorized human intervention in any part of the entry process or the Challenge; (d) other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise in connection with the Challenge, including errors which may occur in connection with the administration of the Challenge, the processing of entries, or the announcement of the Winners; or (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participant’s participation in the Challenge or receipt or use or misuse of a prize.

CHALLENGE SPONSOR: Zumba Fitness, LLC, 800 Silks Run, Suite 2310, Hallandale, FL 33009.



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