Everybody reading this, we want you to do something right now: head to your stereo, pump up the volume, and turn up the bass because it’s about to get wild in here! Our brand new Zumba® Wear collection has dropped and it’s meant to get you out onto the dance floor stat.
The usual suspects came out to play here: comfortable tank tops, figure-flattering leggings, and the supportive yet sexy V bra that we all love. But we’ve got some newbies hitting the floor, as well. Check out the Will You Love Me Long Tank, an extra long burnout tank top with slits on the side, so you get extra coverage without compromising a flirty style. Also, see the Squad Goals Flannel Sweatpants (our personal favorite). This never-before-seen style features a flannel attached by zipper to the waist of the sweatpants, so you get two fab items in one. Finally, the star of this dance show is our new lips print, featured on tops, bodysuits, and leggings. These will sell out quickly, so grab them while you can!
Zumba® Wear Creative Director Melanie Canevaro (featured in the campaign video above) had this to say about the Turn Up The Bass Collection:
“The Turn up the Bass collection was inspired with a house party vibe in mind, where all you need are your besties and some good jams to get the party going. Urban silhouettes and hip-hop inspired graphics are sure to make you turn it up, break it down and sweat it out. I can’t stop wearing the Squad Goals Flannel Sweatpants – I’m even wearing them in the campaign video. I love that I can keep the plaid pullover tied around my waist or zip it off and wear it. So versatile and fun!”
We’re sure you’re ready to get your shop on, so head to zumbawear.com now and don’t forget to show off your purchases using #ZumbaWear.